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              <text>Una experiencia de B- Learning (BL) a través de un aula virtual (MOODLE).  El caso de la carrera “Licenciatura en marketing” de una universidad privada argentina</text>
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              <text>La necesidad de mejorar los procesos de enseñanza y aprendizaje es un tópico que preocupa a los estudiantes, rectores e instituciones de Nivel Superior en la Argentina, tanto de gestión pública como privada. Muchas universidades, han querido experimentar las TICs, implementando la “Educación a Distancia” haciendo una mezcla de educación presencial y no presencial, dependiendo de cada institución en particular. En dicho documento analizo un caso particular, la experiencia del uso del aula virtual (moodle) en una materia del área de Marketing. Este trabajo invita a hacer una reflexión de cómo las nuevas tecnologías impactan en los modelos de aprendizaje, transformando los procesos educativos del nivel superior, tanto de los estudiantes como de los profesores.</text>
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              <text>Flavia Vanina Orlando</text>
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